Resources

  • 2018 Q1 Email & Mobile Benchmark Report

    2018 Q1 Email & Mobile Benchmark Report

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  • Take Control of Customer Data

    Take Control of Customer Data

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  • Behold The Inbox: Five Factors that Influence Email Deliverability

    Behold The Inbox: Five Factors that Influence Email Deliverability

    Getting email deliverability right is not just about ensuring your emails are delivered, but it drives metrics all through the sales funnel and ultimately, boosts revenue.

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  • Marketing with Data is How to Build a Long-term Relationship

    Marketing with Data is How to Build a Long-term Relationship

    Data is the key to email marketers sending messages to their customers, clients, and guests that resonate and create long term relationships with brands.

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  • Just What You Wanted for the Holidays: Well-Planned, Successful Email Campaigns

    Just What You Wanted for the Holidays: Well-Planned, Successful Email Campaigns

    The fourth quarter, including the holiday season, is one of the most important times for email marketers. Follow advice of Cheetah Digital consultants for successful cross-channel marketing campaigns.

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  • 57% of Loyal Consumers Spend More on Brands

    57% of Loyal Consumers Spend More on Brands

    Loyalty programs allow brand marketers to collect additional data on their best customers to encourage engagement and drive additional revenue.

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  • Redefining Customer Engagement and Loyalty for B2C Marketers

    Redefining Customer Engagement and Loyalty for B2C Marketers

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  • Who’s Afraid of Data Security? It Better Not Be Marketers.

    Who’s Afraid of Data Security? It Better Not Be Marketers.

    Marketers face the daily challenge of setting products and services apart from competitors. Too often, security is used as an... Read more » The post Who’s Afraid of Data Security? It Better Not...

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  • Connecting the Retail Dots

    Connecting the Retail Dots

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  • Interactive Email Creates Inbox Activity for Phone-Obsessed Consumers

    Interactive Email Creates Inbox Activity for Phone-Obsessed Consumers

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  • Is It Time For a New Email Software Partner?

    Is It Time For a New Email Software Partner?

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  • 12 Tips for Retailers Competing against Amazon

    12 Tips for Retailers Competing against Amazon

    In a recent report from SmarterHQ, Cheetah Digital, LiveClicker, and MailCharts, one of the top priorities for marketers was developing... Read more » The post Prep for Prime Day! 12 tips for...

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  • Don’t Miss The Bus! Start Your Back-to-School Campaign Planning

    Don’t Miss The Bus! Start Your Back-to-School Campaign Planning

    Long before the kids are ready to return to school, retailers – and parents – are excited about the beginning... Read more » The post Don’t Miss The Bus! Start Your Back-to-School Campaign...

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  • Asia is not the World’s Biggest Market, but Many Markets of the World

    Asia is not the World’s Biggest Market, but Many Markets of the World

    Each market in Asia consumes marketing messaging differently, not only in differing languages, but technology consumption habits, media viewing habits, and connects with brands in very different ways.

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  • Now Is the Time to Change Your Marketing Provider

    Now Is the Time to Change Your Marketing Provider

    Value, technology, strategy, and services are the key elements to examine when evaluating your current vendor providing cross-channel marketing software.

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  • Data Audits Are Not as Painful as Tax Audits. We Promise.

    Data Audits Are Not as Painful as Tax Audits. We Promise.

    Data determines your customer’s experience and can make or break your business. If you know the in’s and out’s of your data, then you can understand how to make a loyal customer.

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  • What Still Keeps Marketers Up At Night

    What Still Keeps Marketers Up At Night

    The marketing pain points that enterprise customers come up against are rarely isolated incidents. In fact, there are common themes... Read more » The post What Still Keeps Marketers Up At Night...

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  • The Need for Data in Retail Marketing

    The Need for Data in Retail Marketing

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  • The Need for Data in Financial Services Email Communications

    The Need for Data in Financial Services Email Communications

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  • 2018 Q1 Email Spotlight: Using Data for Personalization & Segmentation

    2018 Q1 Email Spotlight: Using Data for Personalization & Segmentation

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  • The Right Data is More Important Than the Right Subject Line

    The Right Data is More Important Than the Right Subject Line

    The subject line is the most visible part of an email. It’s what your recipients see before they open your... Read more » The post The Right Data is More Important Than the Right Subject Line...

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  • No Money, Mo’ Problems as Marketing Budgets Decrease

    No Money, Mo’ Problems as Marketing Budgets Decrease

    After spending the last 10 years of my career working with marketers and leading customer experience with some of the... Read more » The post No Money, Mo’ Problems as Marketing Budgets Decrease...

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