Resources

  • Q3 2018 Email and Mobile Benchmark Report

    Q3 2018 Email and Mobile Benchmark Report

    We’ve analyzed email marketing and mobile trends, as well as key performance indicators (KPIs), by collecting third quarter data from North American clients.

    Read Now
  • 5 Ways Your Loyalty Program Can Give You a Competitive Edge

    5 Ways Your Loyalty Program Can Give You a Competitive Edge

    Successful loyalty programs all share some basic features, but to gain a competitive advantage it’s time to think beyond points and rewards, and ensure your program is best-in-class.

    Read Now
  • What’s the best time to email your customers? Ask your data.

    What’s the best time to email your customers? Ask your data.

    Marketers can optimize their email campaign timings by looking at their own data. Triggered emails, product campaigns, and reactivation campaigns should all be timed to your customer patterns.

    Read Now
  • Delicious Metrics Hidden in Your Welcome Email Data

    Delicious Metrics Hidden in Your Welcome Email Data

    Marketers can better understand their customers' behaviors by analyzing their welcome email data and can use that insight to develop more relevant and engaging marketing programs.

    Read Now
  • 10 Ways for Marketers to Use Primary Data

    10 Ways for Marketers to Use Primary Data

    Marketers have access to huge amounts of first-party, or primary customer data, and with a series of questions, case studies, and recommendations, we show how it can be used in a variety of tactics.

    Read Now
  • These are Not Resolutions, but 5 Ways Marketers Can Improve in 2019

    These are Not Resolutions, but 5 Ways Marketers Can Improve in 2019

    The new year is a time for marketers to reflect on 2018 and look for ways to improve their results moving forward. These five simple ideas can start them down the path of improvement.

    Read Now
  • 7 Newsletters Every Marketer Should Have in Their Inbox for 2019

    7 Newsletters Every Marketer Should Have in Their Inbox for 2019

    Subscribe to the best marketing newsletters so others can curate the most important information needed for marketers to be successful. We can't read everything.

    Read Now
  • A Marketer’s Guide to Data Security and Encryption

    A Marketer’s Guide to Data Security and Encryption

    Marketers are making more and more technology decisions. Consequently, they need to understand the basics of network security and data encryption.

    Read Now
  • Mega, Macro, Micro: How to Balance your Marketing Mix

    Mega, Macro, Micro: How to Balance your Marketing Mix

    Marketers should think about their marketing in three tiers, mega, macro, and micro. Balancing your efforts across these moments can help you create short-term results and long-term growth.

    Read Now
  • Pilot Your Way to Email Success with Q3 Industry Benchmarks

    Pilot Your Way to Email Success with Q3 Industry Benchmarks

    All email marketers can benefit from comparing their own results to industry benchmarks. Our Q3 report features results from a variety of North America brands in retail, finance, travel and more.

    Read Now
  • Personalization is not just Personal. It’s Business.

    Personalization is not just Personal. It’s Business.

    Most marketers agree that personalization is important for building customer relationships, but many are not happy with their own personalization efforts. We're here to help.

    Read Now
  • What Marketers Can Learn from Football

    What Marketers Can Learn from Football

    Many principles from football can apply to marketing. The importance of teamwork, planning, statistics, and treating your fans well are all important football lessons for marketers.

    Read Now
  • 6 Last-Minute Email Holiday Gifts

    6 Last-Minute Email Holiday Gifts

    Black Friday is the start of the holiday season for email marketers. Even though most of the planning has occur, we answers common questions to ensure success over the rest of fourth quarter.

    Read Now
  • It’s Time for Retail Brands to Get Personal with Consumers

    It’s Time for Retail Brands to Get Personal with Consumers

    Big retail brands need to think like small retailers in order to create personal connections with consumers. A great customer experience starts with a friendly greeting and asking the right questions.

    Read Now
  • How to Use Data to Increase Your Click-Through Rate

    How to Use Data to Increase Your Click-Through Rate

    Marketers who want to increase their click-through rates should focus on sending their customers relevant, personalized content. In order to do that, they need to have the right customer data.

    Read Now
  • 3 Marketing Predictions for 2019 and How to Prepare

    3 Marketing Predictions for 2019 and How to Prepare

    Advancements in martech and AI will usher in a new age of personalized customer experiences. As 2019 approaches, take a step back and make sure you are preparing your tech stack for the future.

    Read Now
  • Marketing and Security Teams need to become BFFs

    Marketing and Security Teams need to become BFFs

    Security needs to change its perception from the "Department of No" to a become partner that helps marketing teams evaluate risk in technology decisions.

    Read Now
  • Building Customer Loyalty takes more than Points and Perks

    Building Customer Loyalty takes more than Points and Perks

    Getting to know your customers is the best way to learn to communicate effectively with them and make them feel appreciated. A customer loyalty program can help you deepen your relationship with them.

    Read Now
  • Make Marketing Decisions with Data, not Beliefs or Biases

    Make Marketing Decisions with Data, not Beliefs or Biases

    Marketers now have easy access to data, which can help them make smarter decisions. But if they aren't careful, their cognitive biases can prevent them from being truly data-driven.

    Read Now
  • 3 Ways to Create Data-Driven Visual Experiences in Email

    3 Ways to Create Data-Driven Visual Experiences in Email

    Marketers can use data to power beautiful, visual email experiences that truly connect with customers. These experiences have become critical to get customers' attention in today’s visual era.

    Read Now
  • loading
    Loading More...