Resources

  • Q3 2018 Email and Mobile Benchmark Report

    Q3 2018 Email and Mobile Benchmark Report

    We’ve analyzed email marketing and mobile trends, as well as key performance indicators (KPIs), by collecting third quarter data from North American clients.

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  • Mega, Macro, Micro: How to Balance your Marketing Mix

    Mega, Macro, Micro: How to Balance your Marketing Mix

    Marketers should think about their marketing in three tiers, mega, macro, and micro. Balancing your efforts across these moments can help you create short-term results and long-term growth.

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  • Pilot Your Way to Email Success with Q3 Industry Benchmarks

    Pilot Your Way to Email Success with Q3 Industry Benchmarks

    All email marketers can benefit from comparing their own results to industry benchmarks. Our Q3 report features results from a variety of North America brands in retail, finance, travel and more.

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  • Personalization is not just Personal. It’s Business.

    Personalization is not just Personal. It’s Business.

    Most marketers agree that personalization is important for building customer relationships, but many are not happy with their own personalization efforts. We're here to help.

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  • What Marketers Can Learn from Football

    What Marketers Can Learn from Football

    Many principles from football can apply to marketing. The importance of teamwork, planning, statistics, and treating your fans well are all important football lessons for marketers.

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  • 6 Last-Minute Email Holiday Gifts

    6 Last-Minute Email Holiday Gifts

    Black Friday is the start of the holiday season for email marketers. Even though most of the planning has occur, we answers common questions to ensure success over the rest of fourth quarter.

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  • It’s Time for Retail Brands to Get Personal with Consumers

    It’s Time for Retail Brands to Get Personal with Consumers

    Big retail brands need to think like small retailers in order to create personal connections with consumers. A great customer experience starts with a friendly greeting and asking the right questions.

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  • How to Use Data to Increase Your Click-Through Rate

    How to Use Data to Increase Your Click-Through Rate

    Marketers who want to increase their click-through rates should focus on sending their customers relevant, personalized content. In order to do that, they need to have the right customer data.

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  • 3 Marketing Predictions for 2019 and How to Prepare

    3 Marketing Predictions for 2019 and How to Prepare

    Advancements in martech and AI will usher in a new age of personalized customer experiences. As 2019 approaches, take a step back and make sure you are preparing your tech stack for the future.

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  • Marketing and Security Teams need to become BFFs

    Marketing and Security Teams need to become BFFs

    Security needs to change its perception from the "Department of No" to a become partner that helps marketing teams evaluate risk in technology decisions.

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  • Building Customer Loyalty takes more than Points and Perks

    Building Customer Loyalty takes more than Points and Perks

    Getting to know your customers is the best way to learn to communicate effectively with them and make them feel appreciated. A customer loyalty program can help you deepen your relationship with them.

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  • Make Marketing Decisions with Data, not Beliefs or Biases

    Make Marketing Decisions with Data, not Beliefs or Biases

    Marketers now have easy access to data, which can help them make smarter decisions. But if they aren't careful, their cognitive biases can prevent them from being truly data-driven.

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  • 3 Ways to Create Data-Driven Visual Experiences in Email

    3 Ways to Create Data-Driven Visual Experiences in Email

    Marketers can use data to power beautiful, visual email experiences that truly connect with customers. These experiences have become critical to get customers' attention in today’s visual era.

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  • Consumer Trust is Valuable to Marketers. Don’t Let it Slip Away.

    Consumer Trust is Valuable to Marketers. Don’t Let it Slip Away.

    Consumer trust in marketing is the lowest it has been in recent memory. Marketers need to be thoughtful about how they collect and manage customer data to maintain this vital resource.

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  • Break Through the Marketing Noise in the All-Important Holiday Season

    Break Through the Marketing Noise in the All-Important Holiday Season

    In today's crowded media environment, marketers can struggle to have their customers hear them. Marketers should use personalization, segmentation, and data to stand out this holiday season.

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  • Metrics Don't Exist in a Vacuum. Compare Yours to Industry Benchmarks.

    Metrics Don't Exist in a Vacuum. Compare Yours to Industry Benchmarks.

    Email marketers regularly review their own metrics, but it is more helpful to compare those metrics to our quarterly industry benchmarks to understand the context of their success.

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  • Don’t be Creepy: How Marketers Should Think About Data Privacy

    Don’t be Creepy: How Marketers Should Think About Data Privacy

    Consumers are worried about data privacy. Marketers need to balance their business needs with consumers’ desire for privacy.

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  • Choose Tech to Serve Customers, Not Because It’s Shiny

    Choose Tech to Serve Customers, Not Because It’s Shiny

    As consumer expectations expand, especially in retail, marketers need to resist the urge to jump in with new technology before clearly identifying the issues they want to solve.

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  • Real Time Data Should Hold Elite Status in Your Emails

    Real Time Data Should Hold Elite Status in Your Emails

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  • Q2 2018 Email & Mobile Benchmark Report

    Q2 2018 Email & Mobile Benchmark Report

    We’ve analyzed major email marketing and mobile trends and key performance indicators (KPIs) by collecting data from North American clients.

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