Ceren Karacasu

Ceren Karacasu is a Senior Marketing Analyst at Cheetah Digital. Within the Analytics Services team, she focuses on building scalable marketing analytics tools and works on business analyses for clients using statistical & machine learning techniques. She also focuses on proving the economic impact of data-informed marketing on her clients. She has expertise in analytics, strategic data management, problem solving, and client relationship management. She holds a master's degree in Applied Behavioral Economics from Cornell University.

  • Make Marketing Decisions with Data, not Beliefs or Biases

    Make Marketing Decisions with Data, not Beliefs or Biases

    Marketers now have easy access to data, which can help them make smarter decisions. But if they aren't careful, their cognitive biases can prevent them from being truly data-driven.

    Read Now
  • loading
    Loading More...