Jeffrey L. Cohen

Jeffrey L. Cohen is the director of content strategy at Cheetah Digital, where he creates entertaining and educational thought leadership content to grow the brand. He’s an award-winning marketer, strategist, and author (The B2B Social Media Book) with a 25-plus year marketing career.

  • Delicious Metrics Hidden in Your Welcome Email Data

    Delicious Metrics Hidden in Your Welcome Email Data

    Marketers can better understand their customers' behaviors by analyzing their welcome email data and can use that insight to develop more relevant and engaging marketing programs.

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  • These are Not Resolutions, but 5 Ways Marketers Can Improve in 2019

    These are Not Resolutions, but 5 Ways Marketers Can Improve in 2019

    The new year is a time for marketers to reflect on 2018 and look for ways to improve their results moving forward. These five simple ideas can start them down the path of improvement.

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  • Pilot Your Way to Email Success with Q3 Industry Benchmarks

    Pilot Your Way to Email Success with Q3 Industry Benchmarks

    All email marketers can benefit from comparing their own results to industry benchmarks. Our Q3 report features results from a variety of North America brands in retail, finance, travel and more.

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  • 6 Last-Minute Email Holiday Gifts

    6 Last-Minute Email Holiday Gifts

    Black Friday is the start of the holiday season for email marketers. Even though most of the planning has occur, we answers common questions to ensure success over the rest of fourth quarter.

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  • It’s Time for Retail Brands to Get Personal with Consumers

    It’s Time for Retail Brands to Get Personal with Consumers

    Big retail brands need to think like small retailers in order to create personal connections with consumers. A great customer experience starts with a friendly greeting and asking the right questions.

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  • Metrics Don't Exist in a Vacuum. Compare Yours to Industry Benchmarks.

    Metrics Don't Exist in a Vacuum. Compare Yours to Industry Benchmarks.

    Email marketers regularly review their own metrics, but it is more helpful to compare those metrics to our quarterly industry benchmarks to understand the context of their success.

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  • Real Time Data Should Hold Elite Status in Your Emails

    Real Time Data Should Hold Elite Status in Your Emails

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  • Marketing with Data is How to Build a Long-term Relationship

    Marketing with Data is How to Build a Long-term Relationship

    Data is the key to email marketers sending messages to their customers, clients, and guests that resonate and create long term relationships with brands.

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  • 57% of Loyal Consumers Spend More on Brands

    57% of Loyal Consumers Spend More on Brands

    Loyalty programs allow brand marketers to collect additional data on their best customers to encourage engagement and drive additional revenue.

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  • The Right Data is More Important Than the Right Subject Line

    The Right Data is More Important Than the Right Subject Line

    The subject line is the most visible part of an email. It’s what your recipients see before they open your... Read more » The post The Right Data is More Important Than the Right Subject Line...

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  • Infographic: Compare Your Email Performance to Latest Benchmarks

    Infographic: Compare Your Email Performance to Latest Benchmarks

    All Industries Q1 Benchmarks The email performance numbers are in for the first quarter of 2018. The full infographic at... Read more » The post Infographic: Compare Your Email Performance to...

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  • The 4 Key Principles of Cross-Channel Marketing

    The 4 Key Principles of Cross-Channel Marketing

    The marketing landscape continues to change as consumer behavior evolves across multiple devices and channels. Desktops, smartphones, and tablets play... Read more » The post The 4 Key Principles...

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  • The Average Email is Worth 8 Cents

    The Average Email is Worth 8 Cents

    What is the value of email? Marketers send emails every day. Lots of emails every day. But nobody talks about... Read more » The post The Average Email is Worth 8 Cents appeared first on...

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  • Who is More Important Than Your Customers?

    Who is More Important Than Your Customers?

    Customers are the lifeblood of every business. Without customers a business would not exist. But there’s an argument to be... Read more » The post Who is More Important Than Your Customers?...

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  • Q4 Email Volume Continues to Grow

    Q4 Email Volume Continues to Grow

    The consumer-based economy is seasonal with one season outshining all others. That is the fourth quarter. It can sometimes be... Read more » The post Q4 Email Volume Continues to Grow appeared...

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  • The Evolution from Email Service Provider to Experience Service Provider

    The Evolution from Email Service Provider to Experience Service Provider

    Marketers are human. We like to be comforted that we are making the right decisions. Even though you can find... Read more » The post The Evolution from Email Service Provider to Experience...

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