Liz Mclemore

Liz McLemore is a Senior Strategist, Marketing Consulting at Cheetah Digital. She is a cross-channel marketing professional with nearly twenty years of experience in the fields of marketing, software development and technology. In her current role, Liz provides strategic program recommendations and actionable industry trends to several industry-leading brands. As a public speaker, Liz has represented Cheetah Digital across the country, providing expertise, insights and best practices in digital marketing. She began her career with the company ten years ago in Client Services, with clients spanning a variety of verticals including publishing, media, consumer products and services, travel and accessories and apparel.

  • What Marketers Can Learn from Football

    What Marketers Can Learn from Football

    Many principles from football can apply to marketing. The importance of teamwork, planning, statistics, and treating your fans well are all important football lessons for marketers.

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  • Break Through the Marketing Noise in the All-Important Holiday Season

    Break Through the Marketing Noise in the All-Important Holiday Season

    In today's crowded media environment, marketers can struggle to have their customers hear them. Marketers should use personalization, segmentation, and data to stand out this holiday season.

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  • Learn Your Customers' Love Language

    Learn Your Customers' Love Language

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    Life Under GDPR. Were All Those Confirmation Emails Worth It?

    On a recent trip to Chicago, I had brunch with a college friend. When I told her what I do,... Read more » The post Life Under GDPR. Were All Those Confirmation Emails Worth It? appeared first on...

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  • Don’t Miss The Bus! Start Your Back-to-School Campaign Planning

    Don’t Miss The Bus! Start Your Back-to-School Campaign Planning

    Long before the kids are ready to return to school, retailers – and parents – are excited about the beginning... Read more » The post Don’t Miss The Bus! Start Your Back-to-School Campaign...

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