What Marketers Can Learn from Football
Many principles from football can apply to marketing. The importance of teamwork, planning, statistics, and treating your fans well are all important football lessons for marketers.
Break Through the Marketing Noise in the All-Important Holiday Season
In today's crowded media environment, marketers can struggle to have their customers hear them. Marketers should use personalization, segmentation, and data to stand out this holiday season.
Learn Your Customers' Love Language
Life Under GDPR. Were All Those Confirmation Emails Worth It?
On a recent trip to Chicago, I had brunch with a college friend. When I told her what I do,... Read more »
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Don’t Miss The Bus! Start Your Back-to-School Campaign Planning
Long before the kids are ready to return to school, retailers – and parents – are excited about the beginning... Read more »
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