How to Use Data to Increase Your Click-Through Rate
Marketers who want to increase their click-through rates should focus on sending their customers relevant, personalized content. In order to do that, they need to have the right customer data.
Consumer Trust is Valuable to Marketers. Don’t Let it Slip Away.
Consumer trust in marketing is the lowest it has been in recent memory. Marketers need to be thoughtful about how they collect and manage customer data to maintain this vital resource.
Don’t be Creepy: How Marketers Should Think About Data Privacy
Consumers are worried about data privacy. Marketers need to balance their business needs with consumers’ desire for privacy.