Blog

  • Behold The Inbox: Five Factors that Influence Email Deliverability

    Behold The Inbox: Five Factors that Influence Email Deliverability

    Getting email deliverability right is not just about ensuring your emails are delivered, but it drives metrics all through the sales funnel and ultimately, boosts revenue.

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  • Marketing with Data is How to Build a Long-term Relationship

    Marketing with Data is How to Build a Long-term Relationship

    Data is the key to email marketers sending messages to their customers, clients, and guests that resonate and create long term relationships with brands.

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  • Just What You Wanted for the Holidays: Well-Planned, Successful Email Campaigns

    Just What You Wanted for the Holidays: Well-Planned, Successful Email Campaigns

    The fourth quarter, including the holiday season, is one of the most important times for email marketers. Follow advice of Cheetah Digital consultants for successful cross-channel marketing campaigns.

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  • 57% of Loyal Consumers Spend More on Brands

    57% of Loyal Consumers Spend More on Brands

    Loyalty programs allow brand marketers to collect additional data on their best customers to encourage engagement and drive additional revenue.

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  • Asia is not the World’s Biggest Market, but Many Markets of the World

    Asia is not the World’s Biggest Market, but Many Markets of the World

    Each market in Asia consumes marketing messaging differently, not only in differing languages, but technology consumption habits, media viewing habits, and connects with brands in very different ways.

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  • Data Audits Are Not as Painful as Tax Audits. We Promise.

    Data Audits Are Not as Painful as Tax Audits. We Promise.

    Data determines your customer’s experience and can make or break your business. If you know the in’s and out’s of your data, then you can understand how to make a loyal customer.

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  • Interactive Email Creates Inbox Activity for Phone-Obsessed Consumers

    Interactive Email Creates Inbox Activity for Phone-Obsessed Consumers

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  • Who’s Afraid of Data Security? It Better Not Be Marketers.

    Who’s Afraid of Data Security? It Better Not Be Marketers.

    Marketers face the daily challenge of setting products and services apart from competitors. Too often, security is used as an... Read more » The post Who’s Afraid of Data Security? It Better Not...

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  • No Money, Mo’ Problems as Marketing Budgets Decrease

    No Money, Mo’ Problems as Marketing Budgets Decrease

    After spending the last 10 years of my career working with marketers and leading customer experience with some of the... Read more » The post No Money, Mo’ Problems as Marketing Budgets Decrease...

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  • The Right Data is More Important Than the Right Subject Line

    The Right Data is More Important Than the Right Subject Line

    The subject line is the most visible part of an email. It’s what your recipients see before they open your... Read more » The post The Right Data is More Important Than the Right Subject Line...

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  • Report Email Performance with Context, Not Just Pretty Slides

    Report Email Performance with Context, Not Just Pretty Slides

    We publish quarterly email benchmark reports based the email and cross-channel marketing programs for some of the best brands in the world. Learn how data from 2018 Q1 can help improve your metrics.

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  • Marketers Need to Be Smart about Artificial Intelligence

    Marketers Need to Be Smart about Artificial Intelligence

    Buzzwords. So many buzzwords. I mean, I get it – I’ve worked in marketing my whole life. And while buzzwords... Read more » The post Marketers Need to Be Smart about Artificial Intelligence...

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  • Life Under GDPR. Were All Those Confirmation Emails Worth It?

    Life Under GDPR. Were All Those Confirmation Emails Worth It?

    On a recent trip to Chicago, I had brunch with a college friend. When I told her what I do,... Read more » The post Life Under GDPR. Were All Those Confirmation Emails Worth It? appeared first on...

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  • 12 Tips for Retailers Competing against Amazon

    12 Tips for Retailers Competing against Amazon

    In a recent report from SmarterHQ, Cheetah Digital, LiveClicker, and MailCharts, one of the top priorities for marketers was developing... Read more » The post Prep for Prime Day! 12 tips for...

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  • Don’t Miss The Bus! Start Your Back-to-School Campaign Planning

    Don’t Miss The Bus! Start Your Back-to-School Campaign Planning

    Long before the kids are ready to return to school, retailers – and parents – are excited about the beginning... Read more » The post Don’t Miss The Bus! Start Your Back-to-School Campaign...

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  • Infographic: Compare Your Email Performance to Latest Benchmarks

    Infographic: Compare Your Email Performance to Latest Benchmarks

    All Industries Q1 Benchmarks The email performance numbers are in for the first quarter of 2018. The full infographic at... Read more » The post Infographic: Compare Your Email Performance to...

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  • Design Emails That Get Opened, Clicked, and Convert

    Design Emails That Get Opened, Clicked, and Convert

    The most effective emails combine a variety of creative and technical functions to provide a superior customer experience for recipients,... Read more » The post Design Emails That Get Opened,...

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  • Email Like a Publisher. They Get a Lot More Clicks.

    Email Like a Publisher. They Get a Lot More Clicks.

    We send lots of emails – over a billion per day. As we’ve been curating key benchmark data representing Q1... Read more » The post Email Like a Publisher appeared first on Dedicated to Marketers.

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  • The 4 Key Principles of Cross-Channel Marketing

    The 4 Key Principles of Cross-Channel Marketing

    The marketing landscape continues to change as consumer behavior evolves across multiple devices and channels. Desktops, smartphones, and tablets play... Read more » The post The 4 Key Principles...

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  • Don’t Lose Sight of the Importance of Email Images

    Don’t Lose Sight of the Importance of Email Images

    While the world continues to change and evolve at warp speed – Amazon now can deliver packages directly to your... Read more » The post Don’t Lose Sight of the Importance of Email Images appeared...

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