Blog

  • Building Customer Loyalty takes more than Points and Perks

    Building Customer Loyalty takes more than Points and Perks

    Getting to know your customers is the best way to learn to communicate effectively with them and make them feel appreciated. A customer loyalty program can help you deepen your relationship with them.

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  • Make Marketing Decisions with Data, not Beliefs or Biases

    Make Marketing Decisions with Data, not Beliefs or Biases

    Marketers now have easy access to data, which can help them make smarter decisions. But if they aren't careful, their cognitive biases can prevent them from being truly data-driven.

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  • 3 Ways to Create Data-Driven Visual Experiences in Email

    3 Ways to Create Data-Driven Visual Experiences in Email

    Marketers can use data to power beautiful, visual email experiences that truly connect with customers. These experiences have become critical to get customers' attention in today’s visual era.

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  • Consumer Trust is Valuable to Marketers. Don’t Let it Slip Away.

    Consumer Trust is Valuable to Marketers. Don’t Let it Slip Away.

    Consumer trust in marketing is the lowest it has been in recent memory. Marketers need to be thoughtful about how they collect and manage customer data to maintain this vital resource.

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  • Break Through the Marketing Noise in the All-Important Holiday Season

    Break Through the Marketing Noise in the All-Important Holiday Season

    In today's crowded media environment, marketers can struggle to have their customers hear them. Marketers should use personalization, segmentation, and data to stand out this holiday season.

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  • Metrics Don't Exist in a Vacuum. Compare Yours to Industry Benchmarks.

    Metrics Don't Exist in a Vacuum. Compare Yours to Industry Benchmarks.

    Email marketers regularly review their own metrics, but it is more helpful to compare those metrics to our quarterly industry benchmarks to understand the context of their success.

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  • Don’t be Creepy: How Marketers Should Think About Data Privacy

    Don’t be Creepy: How Marketers Should Think About Data Privacy

    Consumers are worried about data privacy. Marketers need to balance their business needs with consumers’ desire for privacy.

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  • Choose Tech to Serve Customers, Not Because It’s Shiny

    Choose Tech to Serve Customers, Not Because It’s Shiny

    As consumer expectations expand, especially in retail, marketers need to resist the urge to jump in with new technology before clearly identifying the issues they want to solve.

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  • Real Time Data Should Hold Elite Status in Your Emails

    Real Time Data Should Hold Elite Status in Your Emails

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  • Behold The Inbox: Five Factors that Influence Email Deliverability

    Behold The Inbox: Five Factors that Influence Email Deliverability

    Getting email deliverability right is not just about ensuring your emails are delivered, but it drives metrics all through the sales funnel and ultimately, boosts revenue.

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  • Marketing with Data is How to Build a Long-term Relationship

    Marketing with Data is How to Build a Long-term Relationship

    Data is the key to email marketers sending messages to their customers, clients, and guests that resonate and create long term relationships with brands.

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  • Just What You Wanted for the Holidays: Well-Planned, Successful Email Campaigns

    Just What You Wanted for the Holidays: Well-Planned, Successful Email Campaigns

    The fourth quarter, including the holiday season, is one of the most important times for email marketers. Follow advice of Cheetah Digital consultants for successful cross-channel marketing campaigns.

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  • 57% of Loyal Consumers Spend More on Brands

    57% of Loyal Consumers Spend More on Brands

    Loyalty programs allow brand marketers to collect additional data on their best customers to encourage engagement and drive additional revenue.

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  • Asia is not the World’s Biggest Market, but Many Markets of the World

    Asia is not the World’s Biggest Market, but Many Markets of the World

    Each market in Asia consumes marketing messaging differently, not only in differing languages, but technology consumption habits, media viewing habits, and connects with brands in very different ways.

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  • Data Audits Are Not as Painful as Tax Audits. We Promise.

    Data Audits Are Not as Painful as Tax Audits. We Promise.

    Data determines your customer’s experience and can make or break your business. If you know the in’s and out’s of your data, then you can understand how to make a loyal customer.

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  • Interactive Email Creates Inbox Activity for Phone-Obsessed Consumers

    Interactive Email Creates Inbox Activity for Phone-Obsessed Consumers

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  • Who’s Afraid of Data Security? It Better Not Be Marketers.

    Who’s Afraid of Data Security? It Better Not Be Marketers.

    Marketers face the daily challenge of setting products and services apart from competitors. Too often, security is used as an... Read more » The post Who’s Afraid of Data Security? It Better Not...

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  • No Money, Mo’ Problems as Marketing Budgets Decrease

    No Money, Mo’ Problems as Marketing Budgets Decrease

    After spending the last 10 years of my career working with marketers and leading customer experience with some of the... Read more » The post No Money, Mo’ Problems as Marketing Budgets Decrease...

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  • The Right Data is More Important Than the Right Subject Line

    The Right Data is More Important Than the Right Subject Line

    The subject line is the most visible part of an email. It’s what your recipients see before they open your... Read more » The post The Right Data is More Important Than the Right Subject Line...

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  • Report Email Performance with Context, Not Just Pretty Slides

    Report Email Performance with Context, Not Just Pretty Slides

    We publish quarterly email benchmark reports based the email and cross-channel marketing programs for some of the best brands in the world. Learn how data from 2018 Q1 can help improve your metrics.

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