CMO

  • It’s Time for Retail Brands to Get Personal with Consumers

    It’s Time for Retail Brands to Get Personal with Consumers

    Big retail brands need to think like small retailers in order to create personal connections with consumers. A great customer experience starts with a friendly greeting and asking the right questions.

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  • Q2 2018 Email & Mobile Benchmark Report

    Q2 2018 Email & Mobile Benchmark Report

    We’ve analyzed major email marketing and mobile trends and key performance indicators (KPIs) by collecting data from North American clients.

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  • 3 Marketing Predictions for 2019 and How to Prepare

    3 Marketing Predictions for 2019 and How to Prepare

    Advancements in martech and AI will usher in a new age of personalized customer experiences. As 2019 approaches, take a step back and make sure you are preparing your tech stack for the future.

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  • Marketing and Security Teams need to become BFFs

    Marketing and Security Teams need to become BFFs

    Security needs to change its perception from the "Department of No" to a become partner that helps marketing teams evaluate risk in technology decisions.

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  • Consumer Trust is Valuable to Marketers. Don’t Let it Slip Away.

    Consumer Trust is Valuable to Marketers. Don’t Let it Slip Away.

    Consumer trust in marketing is the lowest it has been in recent memory. Marketers need to be thoughtful about how they collect and manage customer data to maintain this vital resource.

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  • Metrics Don't Exist in a Vacuum. Compare Yours to Industry Benchmarks.

    Metrics Don't Exist in a Vacuum. Compare Yours to Industry Benchmarks.

    Email marketers regularly review their own metrics, but it is more helpful to compare those metrics to our quarterly industry benchmarks to understand the context of their success.

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  • Don’t be Creepy: How Marketers Should Think About Data Privacy

    Don’t be Creepy: How Marketers Should Think About Data Privacy

    Consumers are worried about data privacy. Marketers need to balance their business needs with consumers’ desire for privacy.

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  • 57% of Loyal Consumers Spend More on Brands

    57% of Loyal Consumers Spend More on Brands

    Loyalty programs allow brand marketers to collect additional data on their best customers to encourage engagement and drive additional revenue.

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  • The Need for Data in Financial Services Email Communications

    The Need for Data in Financial Services Email Communications

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  • Connecting the Retail Dots

    Connecting the Retail Dots

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  • Is It Time For a New Email Software Partner?

    Is It Time For a New Email Software Partner?

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  • Asia is not the World’s Biggest Market, but Many Markets of the World

    Asia is not the World’s Biggest Market, but Many Markets of the World

    Each market in Asia consumes marketing messaging differently, not only in differing languages, but technology consumption habits, media viewing habits, and connects with brands in very different ways.

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  • Reimagining Your Role in the Analytical Revolution

    Reimagining Your Role in the Analytical Revolution

    When thinking about the future of email, a key part is to reimagine the analytical revolution, and more importantly, the marketer's role within it.

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  • Take Control of Customer Data

    Take Control of Customer Data

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  • Interactive Email Creates Inbox Activity for Phone-Obsessed Consumers

    Interactive Email Creates Inbox Activity for Phone-Obsessed Consumers

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  • Who’s Afraid of Data Security? It Better Not Be Marketers.

    Who’s Afraid of Data Security? It Better Not Be Marketers.

    Marketers face the daily challenge of setting products and services apart from competitors. Too often, security is used as an... Read more » The post Who’s Afraid of Data Security? It Better Not...

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  • No Money, Mo’ Problems as Marketing Budgets Decrease

    No Money, Mo’ Problems as Marketing Budgets Decrease

    After spending the last 10 years of my career working with marketers and leading customer experience with some of the... Read more » The post No Money, Mo’ Problems as Marketing Budgets Decrease...

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  • Now Is the Time to Change Your Marketing Provider

    Now Is the Time to Change Your Marketing Provider

    Value, technology, strategy, and services are the key elements to examine when evaluating your current vendor providing cross-channel marketing software.

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  • Marketers Need to Be Smart about Artificial Intelligence

    Marketers Need to Be Smart about Artificial Intelligence

    Buzzwords. So many buzzwords. I mean, I get it – I’ve worked in marketing my whole life. And while buzzwords... Read more » The post Marketers Need to Be Smart about Artificial Intelligence...

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  • Life Under GDPR. Were All Those Confirmation Emails Worth It?

    Life Under GDPR. Were All Those Confirmation Emails Worth It?

    On a recent trip to Chicago, I had brunch with a college friend. When I told her what I do,... Read more » The post Life Under GDPR. Were All Those Confirmation Emails Worth It? appeared first on...

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