CMO

  • Q3 2018 Email and Mobile Benchmark Report

    Q3 2018 Email and Mobile Benchmark Report

    We’ve analyzed email marketing and mobile trends, as well as key performance indicators (KPIs), by collecting third quarter data from North American clients.

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  • 5 Ways Your Loyalty Program Can Give You a Competitive Edge

    5 Ways Your Loyalty Program Can Give You a Competitive Edge

    Successful loyalty programs all share some basic features, but to gain a competitive advantage it’s time to think beyond points and rewards, and ensure your program is best-in-class.

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  • A Marketer’s Guide to Data Security and Encryption

    A Marketer’s Guide to Data Security and Encryption

    Marketers are making more and more technology decisions. Consequently, they need to understand the basics of network security and data encryption.

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  • Mega, Macro, Micro: How to Balance your Marketing Mix

    Mega, Macro, Micro: How to Balance your Marketing Mix

    Marketers should think about their marketing in three tiers, mega, macro, and micro. Balancing your efforts across these moments can help you create short-term results and long-term growth.

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  • Personalization is not just Personal. It’s Business.

    Personalization is not just Personal. It’s Business.

    Most marketers agree that personalization is important for building customer relationships, but many are not happy with their own personalization efforts. We're here to help.

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  • It’s Time for Retail Brands to Get Personal with Consumers

    It’s Time for Retail Brands to Get Personal with Consumers

    Big retail brands need to think like small retailers in order to create personal connections with consumers. A great customer experience starts with a friendly greeting and asking the right questions.

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  • 3 Marketing Predictions for 2019 and How to Prepare

    3 Marketing Predictions for 2019 and How to Prepare

    Advancements in martech and AI will usher in a new age of personalized customer experiences. As 2019 approaches, take a step back and make sure you are preparing your tech stack for the future.

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  • Marketing and Security Teams need to become BFFs

    Marketing and Security Teams need to become BFFs

    Security needs to change its perception from the "Department of No" to a become partner that helps marketing teams evaluate risk in technology decisions.

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  • Consumer Trust is Valuable to Marketers. Don’t Let it Slip Away.

    Consumer Trust is Valuable to Marketers. Don’t Let it Slip Away.

    Consumer trust in marketing is the lowest it has been in recent memory. Marketers need to be thoughtful about how they collect and manage customer data to maintain this vital resource.

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  • Metrics Don't Exist in a Vacuum. Compare Yours to Industry Benchmarks.

    Metrics Don't Exist in a Vacuum. Compare Yours to Industry Benchmarks.

    Email marketers regularly review their own metrics, but it is more helpful to compare those metrics to our quarterly industry benchmarks to understand the context of their success.

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  • Don’t be Creepy: How Marketers Should Think About Data Privacy

    Don’t be Creepy: How Marketers Should Think About Data Privacy

    Consumers are worried about data privacy. Marketers need to balance their business needs with consumers’ desire for privacy.

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  • 57% of Loyal Consumers Spend More on Brands

    57% of Loyal Consumers Spend More on Brands

    Loyalty programs allow brand marketers to collect additional data on their best customers to encourage engagement and drive additional revenue.

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  • Q2 2018 Email & Mobile Benchmark Report

    Q2 2018 Email & Mobile Benchmark Report

    We’ve analyzed major email marketing and mobile trends and key performance indicators (KPIs) by collecting data from North American clients.

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  • The Need for Data in Financial Services Email Communications

    The Need for Data in Financial Services Email Communications

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  • Connecting the Retail Dots

    Connecting the Retail Dots

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  • Is It Time For a New Email Software Partner?

    Is It Time For a New Email Software Partner?

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  • Asia is not the World’s Biggest Market, but Many Markets of the World

    Asia is not the World’s Biggest Market, but Many Markets of the World

    Each market in Asia consumes marketing messaging differently, not only in differing languages, but technology consumption habits, media viewing habits, and connects with brands in very different ways.

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  • Reimagining Your Role in the Analytical Revolution

    Reimagining Your Role in the Analytical Revolution

    When thinking about the future of email, a key part is to reimagine the analytical revolution, and more importantly, the marketer's role within it.

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  • Take Control of Customer Data

    Take Control of Customer Data

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  • Interactive Email Creates Inbox Activity for Phone-Obsessed Consumers

    Interactive Email Creates Inbox Activity for Phone-Obsessed Consumers

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