We’ve analyzed email and mobile trends, as well as key performance indicators (KPIs), by collecting third quarter data from North American clients. Our quarterly benchmark report lets you compare your email and mobile campaigns and programs to those of your peers.
Error - something went wrong!
Other Content You May Like
Mega, Macro, Micro: How to Balance your Marketing Mix
Marketers should think about their marketing in three tiers, mega, macro, and micro. Balancing your efforts across these moments can help you create short-term results and long-term growth.
Personalization is not just Personal. It’s Business.
Most marketers agree that personalization is important for building customer relationships, but many are not happy with their own personalization efforts. We're here to help.
It’s Time for Retail Brands to Get Personal with Consumers
Big retail brands need to think like small retailers in order to create personal connections with consumers. A great customer experience starts with a friendly greeting and asking the right questions.
3 Marketing Predictions for 2019 and How to Prepare
Advancements in martech and AI will usher in a new age of personalized customer experiences. As 2019 approaches, take a step back and make sure you are preparing your tech stack for the future.
Marketing and Security Teams need to become BFFs
Security needs to change its perception from the "Department of No" to a become partner that helps marketing teams evaluate risk in technology decisions.
Consumer Trust is Valuable to Marketers. Don’t Let it Slip Away.
Consumer trust in marketing is the lowest it has been in recent memory. Marketers need to be thoughtful about how they collect and manage customer data to maintain this vital resource.
Metrics Don't Exist in a Vacuum. Compare Yours to Industry Benchmarks.
Email marketers regularly review their own metrics, but it is more helpful to compare those metrics to our quarterly industry benchmarks to understand the context of their success.
Don’t be Creepy: How Marketers Should Think About Data Privacy
Consumers are worried about data privacy. Marketers need to balance their business needs with consumers’ desire for privacy.
57% of Loyal Consumers Spend More on Brands
Loyalty programs allow brand marketers to collect additional data on their best customers to encourage engagement and drive additional revenue.
Q2 2018 Email & Mobile Benchmark Report
We’ve analyzed major email marketing and mobile trends and key performance indicators (KPIs) by collecting data from North American clients.
The Need for Data in Financial Services Email Communications
Connecting the Retail Dots
Is It Time For a New Email Software Partner?
Asia is not the World’s Biggest Market, but Many Markets of the World
Each market in Asia consumes marketing messaging differently, not only in differing languages, but technology consumption habits, media viewing habits, and connects with brands in very different ways.
Reimagining Your Role in the Analytical Revolution
When thinking about the future of email, a key part is to reimagine the analytical revolution, and more importantly, the marketer's role within it.
Take Control of Customer Data
Interactive Email Creates Inbox Activity for Phone-Obsessed Consumers
Who’s Afraid of Data Security? It Better Not Be Marketers.
Marketers face the daily challenge of setting products and services apart from competitors. Too often, security is used as an... Read more » The post Who’s Afraid of Data Security? It Better Not...
No Money, Mo’ Problems as Marketing Budgets Decrease
After spending the last 10 years of my career working with marketers and leading customer experience with some of the... Read more » The post No Money, Mo’ Problems as Marketing Budgets Decrease...
Now Is the Time to Change Your Marketing Provider