Customer Experience

  • Connecting the Retail Dots

    Connecting the Retail Dots

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  • It’s Time for Retail Brands to Get Personal with Consumers

    It’s Time for Retail Brands to Get Personal with Consumers

    Big retail brands need to think like small retailers in order to create personal connections with consumers. A great customer experience starts with a friendly greeting and asking the right questions.

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  • How to Use Data to Increase Your Click-Through Rate

    How to Use Data to Increase Your Click-Through Rate

    Marketers who want to increase their click-through rates should focus on sending their customers relevant, personalized content. In order to do that, they need to have the right customer data.

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  • Marketing and Security Teams need to become BFFs

    Marketing and Security Teams need to become BFFs

    Security needs to change its perception from the "Department of No" to a become partner that helps marketing teams evaluate risk in technology decisions.

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  • Building Customer Loyalty takes more than Points and Perks

    Building Customer Loyalty takes more than Points and Perks

    Getting to know your customers is the best way to learn to communicate effectively with them and make them feel appreciated. A customer loyalty program can help you deepen your relationship with them.

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  • Consumer Trust is Valuable to Marketers. Don’t Let it Slip Away.

    Consumer Trust is Valuable to Marketers. Don’t Let it Slip Away.

    Consumer trust in marketing is the lowest it has been in recent memory. Marketers need to be thoughtful about how they collect and manage customer data to maintain this vital resource.

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  • Break Through the Marketing Noise in the All-Important Holiday Season

    Break Through the Marketing Noise in the All-Important Holiday Season

    In today's crowded media environment, marketers can struggle to have their customers hear them. Marketers should use personalization, segmentation, and data to stand out this holiday season.

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  • Don’t be Creepy: How Marketers Should Think About Data Privacy

    Don’t be Creepy: How Marketers Should Think About Data Privacy

    Consumers are worried about data privacy. Marketers need to balance their business needs with consumers’ desire for privacy.

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  • Just What You Wanted for the Holidays: Well-Planned, Successful Email Campaigns

    Just What You Wanted for the Holidays: Well-Planned, Successful Email Campaigns

    The fourth quarter, including the holiday season, is one of the most important times for email marketers. Follow advice of Cheetah Digital consultants for successful cross-channel marketing campaigns.

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  • 57% of Loyal Consumers Spend More on Brands

    57% of Loyal Consumers Spend More on Brands

    Loyalty programs allow brand marketers to collect additional data on their best customers to encourage engagement and drive additional revenue.

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  • Asia is not the World’s Biggest Market, but Many Markets of the World

    Asia is not the World’s Biggest Market, but Many Markets of the World

    Each market in Asia consumes marketing messaging differently, not only in differing languages, but technology consumption habits, media viewing habits, and connects with brands in very different ways.

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  • The Need for Data in Retail Marketing

    The Need for Data in Retail Marketing

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  • Learn Your Customers' Love Language

    Learn Your Customers' Love Language

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  • 12 Tips for Retailers Competing against Amazon

    12 Tips for Retailers Competing against Amazon

    In a recent report from SmarterHQ, Cheetah Digital, LiveClicker, and MailCharts, one of the top priorities for marketers was developing... Read more » The post Prep for Prime Day! 12 tips for...

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  • Design Emails That Get Opened, Clicked, and Convert

    Design Emails That Get Opened, Clicked, and Convert

    The most effective emails combine a variety of creative and technical functions to provide a superior customer experience for recipients,... Read more » The post Design Emails That Get Opened,...

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  • The 4 Key Principles of Cross-Channel Marketing

    The 4 Key Principles of Cross-Channel Marketing

    The marketing landscape continues to change as consumer behavior evolves across multiple devices and channels. Desktops, smartphones, and tablets play... Read more » The post The 4 Key Principles...

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  • Who is More Important Than Your Customers?

    Who is More Important Than Your Customers?

    Customers are the lifeblood of every business. Without customers a business would not exist. But there’s an argument to be... Read more » The post Who is More Important Than Your Customers?...

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  • One Word is Key to Customer Experience

    One Word is Key to Customer Experience

    Earlier this year I interviewed Maggie Chan Jones, the former global CMO of SAP, for my Forbes column. One of... Read more » The post One Word is Key to Customer Experience appeared first on...

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  • The 5 Key Attributes Every CMO Must Have

    The 5 Key Attributes Every CMO Must Have

    It goes without saying that chief marketing officers have to possess a marketing acumen. It also helps–but is not a... Read more » The post The 5 Key Attributes Every CMO Must Have appeared first...

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  • Channels Change, Experiences Don’t

    Channels Change, Experiences Don’t

    For the first time ever, Facebook usage has declined year-over-year. Every year, Edison Research and Triton Digital produce the Infinite... Read more » The post Channels change, experiences don’t...

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