Data Management

  • Q3 2018 Email and Mobile Benchmark Report

    Q3 2018 Email and Mobile Benchmark Report

    We’ve analyzed email marketing and mobile trends, as well as key performance indicators (KPIs), by collecting third quarter data from North American clients.

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  • These are Not Resolutions, but 5 Ways Marketers Can Improve in 2019

    These are Not Resolutions, but 5 Ways Marketers Can Improve in 2019

    The new year is a time for marketers to reflect on 2018 and look for ways to improve their results moving forward. These five simple ideas can start them down the path of improvement.

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  • A Marketer’s Guide to Data Security and Encryption

    A Marketer’s Guide to Data Security and Encryption

    Marketers are making more and more technology decisions. Consequently, they need to understand the basics of network security and data encryption.

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  • Pilot Your Way to Email Success with Q3 Industry Benchmarks

    Pilot Your Way to Email Success with Q3 Industry Benchmarks

    All email marketers can benefit from comparing their own results to industry benchmarks. Our Q3 report features results from a variety of North America brands in retail, finance, travel and more.

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  • Take Control of Customer Data

    Take Control of Customer Data

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  • Connecting the Retail Dots

    Connecting the Retail Dots

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  • 6 Last-Minute Email Holiday Gifts

    6 Last-Minute Email Holiday Gifts

    Black Friday is the start of the holiday season for email marketers. Even though most of the planning has occur, we answers common questions to ensure success over the rest of fourth quarter.

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  • How to Use Data to Increase Your Click-Through Rate

    How to Use Data to Increase Your Click-Through Rate

    Marketers who want to increase their click-through rates should focus on sending their customers relevant, personalized content. In order to do that, they need to have the right customer data.

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  • 3 Marketing Predictions for 2019 and How to Prepare

    3 Marketing Predictions for 2019 and How to Prepare

    Advancements in martech and AI will usher in a new age of personalized customer experiences. As 2019 approaches, take a step back and make sure you are preparing your tech stack for the future.

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  • Building Customer Loyalty takes more than Points and Perks

    Building Customer Loyalty takes more than Points and Perks

    Getting to know your customers is the best way to learn to communicate effectively with them and make them feel appreciated. A customer loyalty program can help you deepen your relationship with them.

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  • Make Marketing Decisions with Data, not Beliefs or Biases

    Make Marketing Decisions with Data, not Beliefs or Biases

    Marketers now have easy access to data, which can help them make smarter decisions. But if they aren't careful, their cognitive biases can prevent them from being truly data-driven.

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  • 3 Ways to Create Data-Driven Visual Experiences in Email

    3 Ways to Create Data-Driven Visual Experiences in Email

    Marketers can use data to power beautiful, visual email experiences that truly connect with customers. These experiences have become critical to get customers' attention in today’s visual era.

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  • Consumer Trust is Valuable to Marketers. Don’t Let it Slip Away.

    Consumer Trust is Valuable to Marketers. Don’t Let it Slip Away.

    Consumer trust in marketing is the lowest it has been in recent memory. Marketers need to be thoughtful about how they collect and manage customer data to maintain this vital resource.

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  • Metrics Don't Exist in a Vacuum. Compare Yours to Industry Benchmarks.

    Metrics Don't Exist in a Vacuum. Compare Yours to Industry Benchmarks.

    Email marketers regularly review their own metrics, but it is more helpful to compare those metrics to our quarterly industry benchmarks to understand the context of their success.

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  • Don’t be Creepy: How Marketers Should Think About Data Privacy

    Don’t be Creepy: How Marketers Should Think About Data Privacy

    Consumers are worried about data privacy. Marketers need to balance their business needs with consumers’ desire for privacy.

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  • Real Time Data Should Hold Elite Status in Your Emails

    Real Time Data Should Hold Elite Status in Your Emails

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  • Q2 2018 Email & Mobile Benchmark Report

    Q2 2018 Email & Mobile Benchmark Report

    We’ve analyzed major email marketing and mobile trends and key performance indicators (KPIs) by collecting data from North American clients.

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  • Marketing with Data is How to Build a Long-term Relationship

    Marketing with Data is How to Build a Long-term Relationship

    Data is the key to email marketers sending messages to their customers, clients, and guests that resonate and create long term relationships with brands.

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  • Who’s Afraid of Data Security? It Better Not Be Marketers.

    Who’s Afraid of Data Security? It Better Not Be Marketers.

    Marketers face the daily challenge of setting products and services apart from competitors. Too often, security is used as an... Read more » The post Who’s Afraid of Data Security? It Better Not...

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  • Life Under GDPR. Were All Those Confirmation Emails Worth It?

    Life Under GDPR. Were All Those Confirmation Emails Worth It?

    On a recent trip to Chicago, I had brunch with a college friend. When I told her what I do,... Read more » The post Life Under GDPR. Were All Those Confirmation Emails Worth It? appeared first on...

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