The email performance numbers are in for the first quarter of 2018. This infographic is based on data from the quarterly benchmark report. Compare your own results to these benchmarks from across all industries.
The unique open rate for all industries was 16.9%. This represents a 5.8% decline compared to the unique open rate of 18% in the first quarter of 2017. Unique opens are the number of unique subscribers that have opened an HTML-formatted message divided by emails received.
The unique click rate for all industries in Q1 was 1.7%. This was unchanged from the same quarter last year. Unique clicks are the number of unique subscribers who have clicked on any link divided by emails received.
The click to open rate was 9.6% for all industries. This increased 8% from 8.9% in the first quarter of 2017. The click-to-open rate is unique clicks as a percentage of unique opens.
The transaction rate was 0.05% in the first quarter and was the same last year. Transaction rate is the overall percentage of transactions divided by delivered messages.
Revenue per email was $0.07 in Q1 of 2018, which is a 7% increase from $0.06 this same quarter in 2017. Revenue per email is the total revenue divided by emails delivered.
The benchmark numbers above will help you ask the right questions and understand how your email program compares to other programs and campaigns. Get even more detail on Q1 performance by downloading Q1 2018 Email Benchmark Report today.