Email Marketing

  • Q3 2018 Email and Mobile Benchmark Report

    Q3 2018 Email and Mobile Benchmark Report

    We’ve analyzed email marketing and mobile trends, as well as key performance indicators (KPIs), by collecting third quarter data from North American clients.

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  • 10 Ways for Marketers to Use Primary Data

    10 Ways for Marketers to Use Primary Data

    Marketers have access to huge amounts of first-party, or primary customer data, and with a series of questions, case studies, and recommendations, we show how it can be used in a variety of tactics.

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  • These are Not Resolutions, but 5 Ways Marketers Can Improve in 2019

    These are Not Resolutions, but 5 Ways Marketers Can Improve in 2019

    The new year is a time for marketers to reflect on 2018 and look for ways to improve their results moving forward. These five simple ideas can start them down the path of improvement.

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  • 7 Newsletters Every Marketer Should Have in Their Inbox for 2019

    7 Newsletters Every Marketer Should Have in Their Inbox for 2019

    Subscribe to the best marketing newsletters so others can curate the most important information needed for marketers to be successful. We can't read everything.

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  • Pilot Your Way to Email Success with Q3 Industry Benchmarks

    Pilot Your Way to Email Success with Q3 Industry Benchmarks

    All email marketers can benefit from comparing their own results to industry benchmarks. Our Q3 report features results from a variety of North America brands in retail, finance, travel and more.

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  • What Marketers Can Learn from Football

    What Marketers Can Learn from Football

    Many principles from football can apply to marketing. The importance of teamwork, planning, statistics, and treating your fans well are all important football lessons for marketers.

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  • 6 Last-Minute Email Holiday Gifts

    6 Last-Minute Email Holiday Gifts

    Black Friday is the start of the holiday season for email marketers. Even though most of the planning has occur, we answers common questions to ensure success over the rest of fourth quarter.

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  • How to Use Data to Increase Your Click-Through Rate

    How to Use Data to Increase Your Click-Through Rate

    Marketers who want to increase their click-through rates should focus on sending their customers relevant, personalized content. In order to do that, they need to have the right customer data.

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  • 3 Ways to Create Data-Driven Visual Experiences in Email

    3 Ways to Create Data-Driven Visual Experiences in Email

    Marketers can use data to power beautiful, visual email experiences that truly connect with customers. These experiences have become critical to get customers' attention in today’s visual era.

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  • Break Through the Marketing Noise in the All-Important Holiday Season

    Break Through the Marketing Noise in the All-Important Holiday Season

    In today's crowded media environment, marketers can struggle to have their customers hear them. Marketers should use personalization, segmentation, and data to stand out this holiday season.

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  • Metrics Don't Exist in a Vacuum. Compare Yours to Industry Benchmarks.

    Metrics Don't Exist in a Vacuum. Compare Yours to Industry Benchmarks.

    Email marketers regularly review their own metrics, but it is more helpful to compare those metrics to our quarterly industry benchmarks to understand the context of their success.

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  • Don’t be Creepy: How Marketers Should Think About Data Privacy

    Don’t be Creepy: How Marketers Should Think About Data Privacy

    Consumers are worried about data privacy. Marketers need to balance their business needs with consumers’ desire for privacy.

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  • Real Time Data Should Hold Elite Status in Your Emails

    Real Time Data Should Hold Elite Status in Your Emails

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  • Q2 2018 Email & Mobile Benchmark Report

    Q2 2018 Email & Mobile Benchmark Report

    We’ve analyzed major email marketing and mobile trends and key performance indicators (KPIs) by collecting data from North American clients.

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  • Behold The Inbox: Five Factors that Influence Email Deliverability

    Behold The Inbox: Five Factors that Influence Email Deliverability

    Getting email deliverability right is not just about ensuring your emails are delivered, but it drives metrics all through the sales funnel and ultimately, boosts revenue.

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  • Marketing with Data is How to Build a Long-term Relationship

    Marketing with Data is How to Build a Long-term Relationship

    Data is the key to email marketers sending messages to their customers, clients, and guests that resonate and create long term relationships with brands.

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  • Connecting the Retail Dots

    Connecting the Retail Dots

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  • Just What You Wanted for the Holidays: Well-Planned, Successful Email Campaigns

    Just What You Wanted for the Holidays: Well-Planned, Successful Email Campaigns

    The fourth quarter, including the holiday season, is one of the most important times for email marketers. Follow advice of Cheetah Digital consultants for successful cross-channel marketing campaigns.

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  • 57% of Loyal Consumers Spend More on Brands

    57% of Loyal Consumers Spend More on Brands

    Loyalty programs allow brand marketers to collect additional data on their best customers to encourage engagement and drive additional revenue.

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  • Is It Time For a New Email Software Partner?

    Is It Time For a New Email Software Partner?

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