Email Marketing

  • Q2 2018 Email & Mobile Benchmark Report

    Q2 2018 Email & Mobile Benchmark Report

    We’ve analyzed major email marketing and mobile trends and key performance indicators (KPIs) by collecting data from North American clients.

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  • 6 Last-Minute Email Gifts Before Black Friday

    6 Last-Minute Email Gifts Before Black Friday

    Black Friday is the start of the holiday season for email marketers. Even though most of the planning has occur, we answers common questions to ensure success over the rest of fourth quarter.

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  • How to Use Data to Increase Your Click-Through Rate

    How to Use Data to Increase Your Click-Through Rate

    Marketers who want to increase their click-through rates should focus on sending their customers relevant, personalized content. In order to do that, they need to have the right customer data.

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  • 3 Ways to Create Data-Driven Visual Experiences in Email

    3 Ways to Create Data-Driven Visual Experiences in Email

    Marketers can use data to power beautiful, visual email experiences that truly connect with customers. These experiences have become critical to get customers' attention in today’s visual era.

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  • Break Through the Marketing Noise in the All-Important Holiday Season

    Break Through the Marketing Noise in the All-Important Holiday Season

    In today's crowded media environment, marketers can struggle to have their customers hear them. Marketers should use personalization, segmentation, and data to stand out this holiday season.

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  • Metrics Don't Exist in a Vacuum. Compare Yours to Industry Benchmarks.

    Metrics Don't Exist in a Vacuum. Compare Yours to Industry Benchmarks.

    Email marketers regularly review their own metrics, but it is more helpful to compare those metrics to our quarterly industry benchmarks to understand the context of their success.

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  • Don’t be Creepy: How Marketers Should Think About Data Privacy

    Don’t be Creepy: How Marketers Should Think About Data Privacy

    Consumers are worried about data privacy. Marketers need to balance their business needs with consumers’ desire for privacy.

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  • Real Time Data Should Hold Elite Status in Your Emails

    Real Time Data Should Hold Elite Status in Your Emails

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  • Behold The Inbox: Five Factors that Influence Email Deliverability

    Behold The Inbox: Five Factors that Influence Email Deliverability

    Getting email deliverability right is not just about ensuring your emails are delivered, but it drives metrics all through the sales funnel and ultimately, boosts revenue.

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  • Marketing with Data is How to Build a Long-term Relationship

    Marketing with Data is How to Build a Long-term Relationship

    Data is the key to email marketers sending messages to their customers, clients, and guests that resonate and create long term relationships with brands.

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  • Connecting the Retail Dots

    Connecting the Retail Dots

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  • Just What You Wanted for the Holidays: Well-Planned, Successful Email Campaigns

    Just What You Wanted for the Holidays: Well-Planned, Successful Email Campaigns

    The fourth quarter, including the holiday season, is one of the most important times for email marketers. Follow advice of Cheetah Digital consultants for successful cross-channel marketing campaigns.

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  • 57% of Loyal Consumers Spend More on Brands

    57% of Loyal Consumers Spend More on Brands

    Loyalty programs allow brand marketers to collect additional data on their best customers to encourage engagement and drive additional revenue.

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  • Is It Time For a New Email Software Partner?

    Is It Time For a New Email Software Partner?

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  • Asia is not the World’s Biggest Market, but Many Markets of the World

    Asia is not the World’s Biggest Market, but Many Markets of the World

    Each market in Asia consumes marketing messaging differently, not only in differing languages, but technology consumption habits, media viewing habits, and connects with brands in very different ways.

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  • Data Audits Are Not as Painful as Tax Audits. We Promise.

    Data Audits Are Not as Painful as Tax Audits. We Promise.

    Data determines your customer’s experience and can make or break your business. If you know the in’s and out’s of your data, then you can understand how to make a loyal customer.

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  • The Need for Data in Retail Marketing

    The Need for Data in Retail Marketing

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  • Interactive Email Creates Inbox Activity for Phone-Obsessed Consumers

    Interactive Email Creates Inbox Activity for Phone-Obsessed Consumers

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  • Take Control of Customer Data

    Take Control of Customer Data

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  • The Need for Data in Financial Services Email Communications

    The Need for Data in Financial Services Email Communications

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