2017 Q4 Email & Mobile Benchmark Report

July 4, 2018

Email and mobile marketing trends for Q4 2017

72% increase in click rates when publishers included “Trump” in their subject lines.

We’ve analyzed major email marketing trends and key performance indicators (KPIs) across six verticals by collecting data from clients across North America.  Our quarterly benchmark gives you the opportunity to compare your email and mobile campaigns and programs to your peers. 

The report includes: 

  • Open, click to-open and unique click rate analysis
  • Bounce and unsubscribe rates
  • Transaction and transaction to click rates
  • Average order values
  • Revenue per email
  • Mobile trends

This report also features a Spotlight on retention strategies, and analysis on how using “Trump” in subject lines impacted email performance. 

Read the full report for more detailed insight and analysis. 

Previous Content
Q4 Email Volume Continues to Grow
Q4 Email Volume Continues to Grow

The consumer-based economy is seasonal with one season outshining all others. That is the fourth quarter. I...

Next Article
The Evolution from Email Service Provider to Experience Service Provider
The Evolution from Email Service Provider to Experience Service Provider

Marketers are human. We like to be comforted that we are making the right decisions. Even though you can fi...

×

Sign up now for the latest from Cheetah Digital

Yes, please add me to the list.
Thanks!
Error - something went wrong!