Entertainment and Media

Information for Entertainment and Media Companies

  • 2018 Q1 Email & Mobile Benchmark Report

    2018 Q1 Email & Mobile Benchmark Report

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  • Is It Time For a New Email Software Partner?

    Is It Time For a New Email Software Partner?

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  • How to Use Data to Increase Your Click-Through Rate

    How to Use Data to Increase Your Click-Through Rate

    Marketers who want to increase their click-through rates should focus on sending their customers relevant, personalized content. In order to do that, they need to have the right customer data.

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  • 3 Marketing Predictions for 2019 and How to Prepare

    3 Marketing Predictions for 2019 and How to Prepare

    Advancements in martech and AI will usher in a new age of personalized customer experiences. As 2019 approaches, take a step back and make sure you are preparing your tech stack for the future.

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  • Building Customer Loyalty takes more than Points and Perks

    Building Customer Loyalty takes more than Points and Perks

    Getting to know your customers is the best way to learn to communicate effectively with them and make them feel appreciated. A customer loyalty program can help you deepen your relationship with them.

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  • Make Marketing Decisions with Data, not Beliefs or Biases

    Make Marketing Decisions with Data, not Beliefs or Biases

    Marketers now have easy access to data, which can help them make smarter decisions. But if they aren't careful, their cognitive biases can prevent them from being truly data-driven.

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  • 3 Ways to Create Data-Driven Visual Experiences in Email

    3 Ways to Create Data-Driven Visual Experiences in Email

    Marketers can use data to power beautiful, visual email experiences that truly connect with customers. These experiences have become critical to get customers' attention in today’s visual era.

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  • Consumer Trust is Valuable to Marketers. Don’t Let it Slip Away.

    Consumer Trust is Valuable to Marketers. Don’t Let it Slip Away.

    Consumer trust in marketing is the lowest it has been in recent memory. Marketers need to be thoughtful about how they collect and manage customer data to maintain this vital resource.

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  • Metrics Don't Exist in a Vacuum. Compare Yours to Industry Benchmarks.

    Metrics Don't Exist in a Vacuum. Compare Yours to Industry Benchmarks.

    Email marketers regularly review their own metrics, but it is more helpful to compare those metrics to our quarterly industry benchmarks to understand the context of their success.

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  • Don’t be Creepy: How Marketers Should Think About Data Privacy

    Don’t be Creepy: How Marketers Should Think About Data Privacy

    Consumers are worried about data privacy. Marketers need to balance their business needs with consumers’ desire for privacy.

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  • Behold The Inbox: Five Factors that Influence Email Deliverability

    Behold The Inbox: Five Factors that Influence Email Deliverability

    Getting email deliverability right is not just about ensuring your emails are delivered, but it drives metrics all through the sales funnel and ultimately, boosts revenue.

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  • Take Control of Customer Data

    Take Control of Customer Data

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  • Just What You Wanted for the Holidays: Well-Planned, Successful Email Campaigns

    Just What You Wanted for the Holidays: Well-Planned, Successful Email Campaigns

    The fourth quarter, including the holiday season, is one of the most important times for email marketers. Follow advice of Cheetah Digital consultants for successful cross-channel marketing campaigns.

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  • Now Is the Time to Change Your Marketing Provider

    Now Is the Time to Change Your Marketing Provider

    Value, technology, strategy, and services are the key elements to examine when evaluating your current vendor providing cross-channel marketing software.

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  • 2018 Q1 Email Spotlight: Using Data for Personalization & Segmentation

    2018 Q1 Email Spotlight: Using Data for Personalization & Segmentation

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  • Interactive Email Creates Inbox Activity for Phone-Obsessed Consumers

    Interactive Email Creates Inbox Activity for Phone-Obsessed Consumers

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  • Mobile Marketing Best Practices Guide

    Mobile Marketing Best Practices Guide

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  • 2017 Q2 Email & Mobile Benchmark Report

    2017 Q2 Email & Mobile Benchmark Report

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  • Report Email Performance with Context, Not Just Pretty Slides

    Report Email Performance with Context, Not Just Pretty Slides

    We publish quarterly email benchmark reports based the email and cross-channel marketing programs for some of the best brands in the world. Learn how data from 2018 Q1 can help improve your metrics.

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  • Infographic: Compare Your First Quarter Email Performance

    Infographic: Compare Your First Quarter Email Performance

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