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2018 Q1 Email Spotlight: Using Data for Personalization & Segmentation

Emails that use data have the opportunity to perform better than emails without data. Customer preferences, past purchases, loyalty program membership, location, spending levels, company tenure, and more can all be used to enhance your emails to create highly-targeted audience segments and deliver a personalized experience that resonates and are more relevant to recipients.

This Email Spotlight highlights some examples of how brands from a variety of vertical industries are currently using their own data to send the most relevant emails to their customers, clients, and reps.

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