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Q3 2018 Email and Mobile Benchmark Report
We’ve analyzed email marketing and mobile trends, as well as key performance indicators (KPIs), by collecting third quarter data from North American clients.
What’s the best time to email your customers? Ask your data.
Marketers can optimize their email campaign timings by looking at their own data. Triggered emails, product campaigns, and reactivation campaigns should all be timed to your customer patterns.
Delicious Metrics Hidden in Your Welcome Email Data
Marketers can better understand their customers' behaviors by analyzing their welcome email data and can use that insight to develop more relevant and engaging marketing programs.
A Marketer’s Guide to Data Security and Encryption
Marketers are making more and more technology decisions. Consequently, they need to understand the basics of network security and data encryption.
Mega, Macro, Micro: How to Balance your Marketing Mix
Marketers should think about their marketing in three tiers, mega, macro, and micro. Balancing your efforts across these moments can help you create short-term results and long-term growth.
Pilot Your Way to Email Success with Q3 Industry Benchmarks
All email marketers can benefit from comparing their own results to industry benchmarks. Our Q3 report features results from a variety of North America brands in retail, finance, travel and more.
How to Use Data to Increase Your Click-Through Rate
Marketers who want to increase their click-through rates should focus on sending their customers relevant, personalized content. In order to do that, they need to have the right customer data.
3 Marketing Predictions for 2019 and How to Prepare
Advancements in martech and AI will usher in a new age of personalized customer experiences. As 2019 approaches, take a step back and make sure you are preparing your tech stack for the future.
Building Customer Loyalty takes more than Points and Perks
Getting to know your customers is the best way to learn to communicate effectively with them and make them feel appreciated. A customer loyalty program can help you deepen your relationship with them.
Make Marketing Decisions with Data, not Beliefs or Biases
Marketers now have easy access to data, which can help them make smarter decisions. But if they aren't careful, their cognitive biases can prevent them from being truly data-driven.
3 Ways to Create Data-Driven Visual Experiences in Email
Marketers can use data to power beautiful, visual email experiences that truly connect with customers. These experiences have become critical to get customers' attention in today’s visual era.
Consumer Trust is Valuable to Marketers. Don’t Let it Slip Away.
Consumer trust in marketing is the lowest it has been in recent memory. Marketers need to be thoughtful about how they collect and manage customer data to maintain this vital resource.
Metrics Don't Exist in a Vacuum. Compare Yours to Industry Benchmarks.
Email marketers regularly review their own metrics, but it is more helpful to compare those metrics to our quarterly industry benchmarks to understand the context of their success.
Don’t be Creepy: How Marketers Should Think About Data Privacy
Consumers are worried about data privacy. Marketers need to balance their business needs with consumers’ desire for privacy.
Behold The Inbox: Five Factors that Influence Email Deliverability
Getting email deliverability right is not just about ensuring your emails are delivered, but it drives metrics all through the sales funnel and ultimately, boosts revenue.
Is It Time For a New Email Software Partner?
Take Control of Customer Data
Just What You Wanted for the Holidays: Well-Planned, Successful Email Campaigns
The fourth quarter, including the holiday season, is one of the most important times for email marketers. Follow advice of Cheetah Digital consultants for successful cross-channel marketing campaigns.
Now Is the Time to Change Your Marketing Provider
Value, technology, strategy, and services are the key elements to examine when evaluating your current vendor providing cross-channel marketing software.
2018 Q1 Email Spotlight: Using Data for Personalization & Segmentation