Financial Services

Information for Financial Services Companies

  • Q3 2018 Email and Mobile Benchmark Report

    Q3 2018 Email and Mobile Benchmark Report

    We’ve analyzed email marketing and mobile trends, as well as key performance indicators (KPIs), by collecting third quarter data from North American clients.

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  • A Marketer’s Guide to Data Security and Encryption

    A Marketer’s Guide to Data Security and Encryption

    Marketers are making more and more technology decisions. Consequently, they need to understand the basics of network security and data encryption.

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  • Mega, Macro, Micro: How to Balance your Marketing Mix

    Mega, Macro, Micro: How to Balance your Marketing Mix

    Marketers should think about their marketing in three tiers, mega, macro, and micro. Balancing your efforts across these moments can help you create short-term results and long-term growth.

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  • Pilot Your Way to Email Success with Q3 Industry Benchmarks

    Pilot Your Way to Email Success with Q3 Industry Benchmarks

    All email marketers can benefit from comparing their own results to industry benchmarks. Our Q3 report features results from a variety of North America brands in retail, finance, travel and more.

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  • The Need for Data in Financial Services Email Communications

    The Need for Data in Financial Services Email Communications

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  • How to Use Data to Increase Your Click-Through Rate

    How to Use Data to Increase Your Click-Through Rate

    Marketers who want to increase their click-through rates should focus on sending their customers relevant, personalized content. In order to do that, they need to have the right customer data.

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  • 3 Marketing Predictions for 2019 and How to Prepare

    3 Marketing Predictions for 2019 and How to Prepare

    Advancements in martech and AI will usher in a new age of personalized customer experiences. As 2019 approaches, take a step back and make sure you are preparing your tech stack for the future.

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  • Marketing and Security Teams need to become BFFs

    Marketing and Security Teams need to become BFFs

    Security needs to change its perception from the "Department of No" to a become partner that helps marketing teams evaluate risk in technology decisions.

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  • Make Marketing Decisions with Data, not Beliefs or Biases

    Make Marketing Decisions with Data, not Beliefs or Biases

    Marketers now have easy access to data, which can help them make smarter decisions. But if they aren't careful, their cognitive biases can prevent them from being truly data-driven.

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  • 3 Ways to Create Data-Driven Visual Experiences in Email

    3 Ways to Create Data-Driven Visual Experiences in Email

    Marketers can use data to power beautiful, visual email experiences that truly connect with customers. These experiences have become critical to get customers' attention in today’s visual era.

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  • Consumer Trust is Valuable to Marketers. Don’t Let it Slip Away.

    Consumer Trust is Valuable to Marketers. Don’t Let it Slip Away.

    Consumer trust in marketing is the lowest it has been in recent memory. Marketers need to be thoughtful about how they collect and manage customer data to maintain this vital resource.

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  • Metrics Don't Exist in a Vacuum. Compare Yours to Industry Benchmarks.

    Metrics Don't Exist in a Vacuum. Compare Yours to Industry Benchmarks.

    Email marketers regularly review their own metrics, but it is more helpful to compare those metrics to our quarterly industry benchmarks to understand the context of their success.

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  • Don’t be Creepy: How Marketers Should Think About Data Privacy

    Don’t be Creepy: How Marketers Should Think About Data Privacy

    Consumers are worried about data privacy. Marketers need to balance their business needs with consumers’ desire for privacy.

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  • Q2 2018 Email & Mobile Benchmark Report

    Q2 2018 Email & Mobile Benchmark Report

    We’ve analyzed major email marketing and mobile trends and key performance indicators (KPIs) by collecting data from North American clients.

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  • Behold The Inbox: Five Factors that Influence Email Deliverability

    Behold The Inbox: Five Factors that Influence Email Deliverability

    Getting email deliverability right is not just about ensuring your emails are delivered, but it drives metrics all through the sales funnel and ultimately, boosts revenue.

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  • Is It Time For a New Email Software Partner?

    Is It Time For a New Email Software Partner?

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  • Take Control of Customer Data

    Take Control of Customer Data

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  • Marketing with Data is How to Build a Long-term Relationship

    Marketing with Data is How to Build a Long-term Relationship

    Data is the key to email marketers sending messages to their customers, clients, and guests that resonate and create long term relationships with brands.

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  • Interactive Email Creates Inbox Activity for Phone-Obsessed Consumers

    Interactive Email Creates Inbox Activity for Phone-Obsessed Consumers

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  • Now Is the Time to Change Your Marketing Provider

    Now Is the Time to Change Your Marketing Provider

    Value, technology, strategy, and services are the key elements to examine when evaluating your current vendor providing cross-channel marketing software.

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