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Marketers now have easy access to data, which can help them make smarter decisions. But if they aren't careful, their cognitive biases can prevent them from being truly data-driven.
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Marketers can use data to power beautiful, visual email experiences that truly connect with customers. These experiences have become critical to get customers' attention in today’s visual era.
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Consumer trust in marketing is the lowest it has been in recent memory. Marketers need to be thoughtful about how they collect and manage customer data to maintain this vital resource.
Metrics Don't Exist in a Vacuum. Compare Yours to Industry Benchmarks.
Email marketers regularly review their own metrics, but it is more helpful to compare those metrics to our quarterly industry benchmarks to understand the context of their success.
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We’ve analyzed major email marketing and mobile trends and key performance indicators (KPIs) by collecting data from North American clients.
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Getting email deliverability right is not just about ensuring your emails are delivered, but it drives metrics all through the sales funnel and ultimately, boosts revenue.
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