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Q3 2018 Email and Mobile Benchmark Report
We’ve analyzed email marketing and mobile trends, as well as key performance indicators (KPIs), by collecting third quarter data from North American clients.
What’s the best time to email your customers? Ask your data.
Marketers can optimize their email campaign timings by looking at their own data. Triggered emails, product campaigns, and reactivation campaigns should all be timed to your customer patterns.
Delicious Metrics Hidden in Your Welcome Email Data
Marketers can better understand their customers' behaviors by analyzing their welcome email data and can use that insight to develop more relevant and engaging marketing programs.
10 Ways for Marketers to Use Primary Data
Marketers have access to huge amounts of first-party, or primary customer data, and with a series of questions, case studies, and recommendations, we show how it can be used in a variety of tactics.
These are Not Resolutions, but 5 Ways Marketers Can Improve in 2019
The new year is a time for marketers to reflect on 2018 and look for ways to improve their results moving forward. These five simple ideas can start them down the path of improvement.
7 Newsletters Every Marketer Should Have in Their Inbox for 2019
Subscribe to the best marketing newsletters so others can curate the most important information needed for marketers to be successful. We can't read everything.
A Marketer’s Guide to Data Security and Encryption
Marketers are making more and more technology decisions. Consequently, they need to understand the basics of network security and data encryption.
Pilot Your Way to Email Success with Q3 Industry Benchmarks
All email marketers can benefit from comparing their own results to industry benchmarks. Our Q3 report features results from a variety of North America brands in retail, finance, travel and more.
What Marketers Can Learn from Football
Many principles from football can apply to marketing. The importance of teamwork, planning, statistics, and treating your fans well are all important football lessons for marketers.
6 Last-Minute Email Holiday Gifts
Black Friday is the start of the holiday season for email marketers. Even though most of the planning has occur, we answers common questions to ensure success over the rest of fourth quarter.
It’s Time for Retail Brands to Get Personal with Consumers
Big retail brands need to think like small retailers in order to create personal connections with consumers. A great customer experience starts with a friendly greeting and asking the right questions.
How to Use Data to Increase Your Click-Through Rate
Marketers who want to increase their click-through rates should focus on sending their customers relevant, personalized content. In order to do that, they need to have the right customer data.
Building Customer Loyalty takes more than Points and Perks
Getting to know your customers is the best way to learn to communicate effectively with them and make them feel appreciated. A customer loyalty program can help you deepen your relationship with them.
Make Marketing Decisions with Data, not Beliefs or Biases
Marketers now have easy access to data, which can help them make smarter decisions. But if they aren't careful, their cognitive biases can prevent them from being truly data-driven.
3 Ways to Create Data-Driven Visual Experiences in Email
Marketers can use data to power beautiful, visual email experiences that truly connect with customers. These experiences have become critical to get customers' attention in today’s visual era.
Break Through the Marketing Noise in the All-Important Holiday Season
In today's crowded media environment, marketers can struggle to have their customers hear them. Marketers should use personalization, segmentation, and data to stand out this holiday season.
Metrics Don't Exist in a Vacuum. Compare Yours to Industry Benchmarks.
Email marketers regularly review their own metrics, but it is more helpful to compare those metrics to our quarterly industry benchmarks to understand the context of their success.
Choose Tech to Serve Customers, Not Because It’s Shiny
As consumer expectations expand, especially in retail, marketers need to resist the urge to jump in with new technology before clearly identifying the issues they want to solve.
Real Time Data Should Hold Elite Status in Your Emails
Q2 2018 Email & Mobile Benchmark Report