Marketing Technology

  • Is It Time For a New Email Software Partner?

    Is It Time For a New Email Software Partner?

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  • 3 Marketing Predictions for 2019 and How to Prepare

    3 Marketing Predictions for 2019 and How to Prepare

    Advancements in martech and AI will usher in a new age of personalized customer experiences. As 2019 approaches, take a step back and make sure you are preparing your tech stack for the future.

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  • Marketing and Security Teams need to become BFFs

    Marketing and Security Teams need to become BFFs

    Security needs to change its perception from the "Department of No" to a become partner that helps marketing teams evaluate risk in technology decisions.

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  • Choose Tech to Serve Customers, Not Because It’s Shiny

    Choose Tech to Serve Customers, Not Because It’s Shiny

    As consumer expectations expand, especially in retail, marketers need to resist the urge to jump in with new technology before clearly identifying the issues they want to solve.

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  • 57% of Loyal Consumers Spend More on Brands

    57% of Loyal Consumers Spend More on Brands

    Loyalty programs allow brand marketers to collect additional data on their best customers to encourage engagement and drive additional revenue.

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  • Redefining Customer Engagement and Loyalty for B2C Marketers

    Redefining Customer Engagement and Loyalty for B2C Marketers

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  • The Need for Data in Retail Marketing

    The Need for Data in Retail Marketing

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  • Reimagining Your Role in the Analytical Revolution

    Reimagining Your Role in the Analytical Revolution

    When thinking about the future of email, a key part is to reimagine the analytical revolution, and more importantly, the marketer's role within it.

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  • Take Control of Customer Data

    Take Control of Customer Data

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  • Who’s Afraid of Data Security? It Better Not Be Marketers.

    Who’s Afraid of Data Security? It Better Not Be Marketers.

    Marketers face the daily challenge of setting products and services apart from competitors. Too often, security is used as an... Read more » The post Who’s Afraid of Data Security? It Better Not...

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  • Now Is the Time to Change Your Marketing Provider

    Now Is the Time to Change Your Marketing Provider

    Value, technology, strategy, and services are the key elements to examine when evaluating your current vendor providing cross-channel marketing software.

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  • No Money, Mo’ Problems as Marketing Budgets Decrease

    No Money, Mo’ Problems as Marketing Budgets Decrease

    After spending the last 10 years of my career working with marketers and leading customer experience with some of the... Read more » The post No Money, Mo’ Problems as Marketing Budgets Decrease...

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  • Marketers Need to Be Smart about Artificial Intelligence

    Marketers Need to Be Smart about Artificial Intelligence

    Buzzwords. So many buzzwords. I mean, I get it – I’ve worked in marketing my whole life. And while buzzwords... Read more » The post Marketers Need to Be Smart about Artificial Intelligence...

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  • Design Emails That Get Opened, Clicked, and Convert

    Design Emails That Get Opened, Clicked, and Convert

    The most effective emails combine a variety of creative and technical functions to provide a superior customer experience for recipients,... Read more » The post Design Emails That Get Opened,...

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  • Channels Change, Experiences Don’t

    Channels Change, Experiences Don’t

    For the first time ever, Facebook usage has declined year-over-year. Every year, Edison Research and Triton Digital produce the Infinite... Read more » The post Channels change, experiences don’t...

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  • It’s Cheaper to Keep Her (or Him)

    It’s Cheaper to Keep Her (or Him)

    Acquisition efforts are top of mind for many marketers, but they will prove futile if your engagement is decreasing and your opt-out/unsubscribe rates are rising.

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