45% of marketing leaders surveyed say their organization uses multichannel campaign management technology.
– Gartner, published Feb 2017, Marketing Technology Survey 2016: How Marketers Use Technology to Run, Grow and Transform Their Organizations
We're managing marketing teams that are distributed across regions and franchises
It's not clear how our email marketing can flow into channels like web, mobile, social and digital print.
Email has always been our highest performing channel, but we know that our customers would engage with content in other channels. It is just not clear how to build our cross-channel programs that our customers would and our marketing teams could scale.
Become truly cross-channel.
The dream of personalized customer experiences that work across all channels is still unrealized for most marketers. Great cross-channel marketing doesn’t happen overnight, but it’s easier than you think.
With the Marketing Suite, you can...
- Build programs in new channels that connect to the same database you use for email, providing a single source of rich customer information across all marketing activity
- Create and manage campaigns for channels like SMS, push and social with the same toolset that drives email marketing, keeping all your cross-channel activity in one place
- Use the Program Designer to visually lay out customer experiences and create smart rules to automatically trigger interactions across channels
|Join global brands like Hilton who use the Marketing Suite to become truly cross-channel.|