Cheetah Digital, a global enterprise cross-channel marketing solutions provider, announced that Forrester Research Inc., a leading industry analyst firm, has named Cheetah Digital a “Strong Performer” in The Forrester Wave™: Cross-Channel Campaign Management (CCCM), Q1 2018. A complimentary copy of this full report is available to download.
The Forrester report stated that Cheetah Digital differentiates its CCCM offering with an extensive global services offering for data management, analytics and campaign execution. According to the report, Cheetah Digital received the highest possible score in several criteria: data integration and transformation, email, user experience, integration and supporting services criteria. The report also states that firms in need of collaborative or full services to augment internal marketing resources (especially those in retail or eCommerce sectors) should review Cheetah Digital’s portfolio.
“We’re proud that Forrester has recognized Cheetah Digital in its latest Cross-Channel Campaign Management Wave for our expertise in delivering data management and CCCM services,” said Sameer Kazi, CEO of Cheetah Digital. “We agree with Forrester's finding in this report that, B2C marketers increasingly trust CCCM providers to act as strategic partners, advising them on top enterprise marketing technology decisions. We firmly believe the ability to act as that kind of trusted advisor is one of the compelling components of our offering and what sets Cheetah Digital apart in the current CCCM landscape. Cheetah Digital is Dedicated to Marketers, and we put the needs of marketers and their complex challenges at the center of everything we do.”
The report also found that the CCCM market is growing because more B2C marketing professionals see it as a way to address growing customer experience (CX) expectations, and they are leveraging CCCM to gain a detailed understanding of individual customers in order to deliver contextually relevant experiences. Cheetah Digital’s Marketing Suite is at the center of creating memorable experiences for consumers at every touchpoint of their lifecycle. We recognize the importance of centralizing and activating marketing data and ensuring that marketers can use those insights to develop and deliver real-time, relevant messages to any customer across any channel. The Marketing Suite provides flexible data management capabilities that allow marketers to collect, organize and maintain information about every customer interaction and activate it across channels and audiences to build meaningful and lasting relationships with customers.