Email and mobile marketing trends for Q2 2017
Read the report to get an in-depth look at the most important marketing trends from Q2.
- Email volume rose by 14.5% in Q2 2017 compared to Q2 2016. Open rates were similar to the rates seen in Q2 2016.
- Although unique click rates declined by 6.7%, revenue per email matched the $0.07 received in Q2 2016.
- Business products and services and travel industries experienced YOY increases in the percent of opens received on mobile devices, while other industries had increases in opens on desktops during this quarter. Forty-eight percent of total emails occurred on desktops in Q2 2017 compared to 42% on desktops in Q2 2016.
This quarter's Spotlight section delivers key email and mobile tips to help boost the performance of upcoming holiday campaigns. Read the report to learn more about how you can use personalize holiday offers and reach your year-end goals!