2017 Q4 Email & Mobile Benchmark Report

Email and mobile marketing trends for Q4 2017

72% increase in click rates when publishers included “Trump” in their subject lines.

We’ve analyzed major email marketing trends and key performance indicators (KPIs) across six verticals by collecting data from clients across North America.  Our quarterly benchmark gives you the opportunity to compare your email and mobile campaigns and programs to your peers. 

The report includes: 

  • Open, click to-open and unique click rate analysis
  • Bounce and unsubscribe rates
  • Transaction and transaction to click rates
  • Average order values
  • Revenue per email
  • Mobile trends

This report also features a Spotlight on retention strategies, and analysis on how using “Trump” in subject lines impacted email performance. 

Read the full report for more detailed insight and analysis. 

Previous Content
2017 Q3 Email & Mobile Benchmark Report
2017 Q3 Email & Mobile Benchmark Report

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2018 Q1 Email & Mobile Benchmark Report
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