We’ve analyzed major email marketing trends and key performance indicators (KPIs) across six industry verticals – including retail, travel, entertainment, publishers, consumer products and services, and business products and services – by collecting data from North American clients. Our quarterly benchmark report gives you the opportunity to compare your email and mobile campaigns and programs to your peers.
The 2018 Q1 Email and Mobile Benchmark Report includes:
- Revenue per email
- Open, click to-open, and unique click rate analysis
- Transaction and transaction to click rates
- Average order values
- Mobile trends