10 Ways for Marketers to Use Primary Data

January 17, 2019

Brands can improve the results of their marketing campaigns by examining their own primary data from customer activities. Analyzing this first-party data can identify key metrics to guide the strategic and tactical decisions needed to optimize customers’ responses across all marketing channels.

This overview features common questions, case studies, and recommendations across a wide range of tactics including:

  • Welcome Email Series
  • Subject Line Analysis
  • Segmentation
  • Triggered Reminders
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