Error - something went wrong!
Other Content You May Like
Q2 2018 Email & Mobile Benchmark Report
We’ve analyzed major email marketing and mobile trends and key performance indicators (KPIs) by collecting data from North American clients.
Connecting the Retail Dots
The Need for Data in Retail Marketing
12 Tips for Retailers Competing against Amazon
In a recent report from SmarterHQ, Cheetah Digital, LiveClicker, and MailCharts, one of the top priorities for marketers was developing... Read more » The post Prep for Prime Day! 12 tips for...
6 Last-Minute Email Gifts Before Black Friday
Black Friday is the start of the holiday season for email marketers. Even though most of the planning has occur, we answers common questions to ensure success over the rest of fourth quarter.
It’s Time for Retail Brands to Get Personal with Consumers
Big retail brands need to think like small retailers in order to create personal connections with consumers. A great customer experience starts with a friendly greeting and asking the right questions.
How to Use Data to Increase Your Click-Through Rate
Marketers who want to increase their click-through rates should focus on sending their customers relevant, personalized content. In order to do that, they need to have the right customer data.
3 Marketing Predictions for 2019 and How to Prepare
Advancements in martech and AI will usher in a new age of personalized customer experiences. As 2019 approaches, take a step back and make sure you are preparing your tech stack for the future.
Marketing and Security Teams need to become BFFs
Security needs to change its perception from the "Department of No" to a become partner that helps marketing teams evaluate risk in technology decisions.
Building Customer Loyalty takes more than Points and Perks
Getting to know your customers is the best way to learn to communicate effectively with them and make them feel appreciated. A customer loyalty program can help you deepen your relationship with them.
Make Marketing Decisions with Data, not Beliefs or Biases
Marketers now have easy access to data, which can help them make smarter decisions. But if they aren't careful, their cognitive biases can prevent them from being truly data-driven.
3 Ways to Create Data-Driven Visual Experiences in Email
Marketers can use data to power beautiful, visual email experiences that truly connect with customers. These experiences have become critical to get customers' attention in today’s visual era.
Consumer Trust is Valuable to Marketers. Don’t Let it Slip Away.
Consumer trust in marketing is the lowest it has been in recent memory. Marketers need to be thoughtful about how they collect and manage customer data to maintain this vital resource.
Break Through the Marketing Noise in the All-Important Holiday Season
In today's crowded media environment, marketers can struggle to have their customers hear them. Marketers should use personalization, segmentation, and data to stand out this holiday season.
Metrics Don't Exist in a Vacuum. Compare Yours to Industry Benchmarks.
Email marketers regularly review their own metrics, but it is more helpful to compare those metrics to our quarterly industry benchmarks to understand the context of their success.
Don’t be Creepy: How Marketers Should Think About Data Privacy
Consumers are worried about data privacy. Marketers need to balance their business needs with consumers’ desire for privacy.
Choose Tech to Serve Customers, Not Because It’s Shiny
As consumer expectations expand, especially in retail, marketers need to resist the urge to jump in with new technology before clearly identifying the issues they want to solve.
Behold The Inbox: Five Factors that Influence Email Deliverability
Getting email deliverability right is not just about ensuring your emails are delivered, but it drives metrics all through the sales funnel and ultimately, boosts revenue.
Marketing with Data is How to Build a Long-term Relationship
Data is the key to email marketers sending messages to their customers, clients, and guests that resonate and create long term relationships with brands.
Just What You Wanted for the Holidays: Well-Planned, Successful Email Campaigns