Welcome Series Success, Video Trends, and Overall Email Performance

December 19, 2017

The Q3 2017 email benchmark report features major email marketing trends and key performance indicators (KPIs) across several industries. By collecting data from clients across North America, we’ve created a benchmark you can use to compare against your own email and mobile campaign performance.

A few key highlights from this quarter’s report:

  • A spotlight on welcome series performance
  • A quick look at our “trend to watch” – video in email

Why Welcome Series Win

Our research this past quarter found that welcome emails, especially those that are part of a series, outperformed their promotional peers.

Some key findings:

  • Welcome emails had higher open, click and transaction metrics than promotional mailings throughout the series (four-part series).
  • First welcome mailings sent as real-time triggers had 14X higher transaction rates than first mailings sent as bulk.

To read more on welcome series, video in email and overall marketing trends, download a full copy of the report here.

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