49% of marketers say their organizations use Digital Marketing Analytics
- Gartner, published Feb 2017, Marketing Technology Survey 2016: How Marketers Use Technology to Run, Grow and Transform Their Organizations
We see how our campaigns perform, but we can't measure our impact on the overall customer experience.
Stakeholders in my organization need to understand how my marketing is affecting business outcomes and customer relationships.
We aren’t getting the level of detail we need to make informed business decisions. We need to know how our marketing is affecting the end-to-end customer experience to understand how we should adapt our marketing strategy.
Get deeper insights into your marketing.
For modern marketers, understanding how campaigns are driving business outcomes and improving the customer experience is a critical responsibility.
With the Marketing Suite you can
- Use a visual reporting toolset to track the performance of cross-channel campaigns in real time
- Identify which programs, audiences and messages deliver the highest customer engagement so you can allocate resources where they have the most impact
- Easily share reports and dashboards directly from the platform, creating custom views to keep different stakeholders updated on campaign progress