Finish Line: 2016 People's Choice Finalist
The #PursuitOfStyle is a cross-channel campaign centered on inspirational imagery with influential celebrities in the music, fashion and sports industries. Customers are always looking for ways to be inspired. The #PursuitOfStyle campaign created moments that met this desire around key products at every customer touch-point. Finish Line worked with Experian Marketing Services to deliver personalized, targeted communications that drove campaign awareness and generated highly engaged customer interactions.