Neiman Marcus: 2016 People's Choice Finalist
Even as more consumers are shopping online, the in-store experience is still at the heart of luxury retail. To bridge the digital divide between in-store and online, and contribute to their omni-channel approach, Neiman has incorporated digital touch points such as ‘The Memory Mirror’ into stores. • The Memory Mirror takes a 360-degree, 8-second video of a client modeling an outfit, allowing them to see the item on themselves from all angles. • Rather than retrying outfits in the fitting room to compare, the customer can re-watch videos and compare looks side-by-side. • From a touch-screen next to the mirror, the customer can email the videos to themselves or friends, post to social media sites, and save images to their mobile phone. • Store associates can also send videos of recommended items to customers. By adopting this technology Neiman Marcus enables easy sharing and reduces time spent in the fitting room, encouraging faster decisions and increased sales. By encouraging email and social media sharing, they enable customers to publicize and promote Neiman Marcus to friends.