The New York Times: 2017 People's Choice Awards Finalist

July 11, 2018
By partnering with Cheetah Digital, the New York Times was able to craft a powerful blend of creative storytelling, impactful copywriting and effective acquisition marketing. The collaboration allowed them to organize and execute on all their campaign assets, adapt messaging to various segments including prospects and former subscribers (both domestic & international), while simultaneously running numerous segmentation, creative and subject line tests.
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